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Instagram offers a fantastic feature that allows users to add collaborators to their posts. This feature is particularly useful for content creators, brands, and influencers looking to expand their audience reach. By adding a collaborator, the post appears on both users’ profiles, increasing visibility and engagement.
What Is the Collaborator Feature on Instagram?
The collaborator feature enables users to share ownership of a single post with another account. When someone is added as a collaborator, the post appears on their profile and feeds as well, providing exposure to both audiences. This is especially beneficial for joint projects, partnerships, and influencer marketing.
Why Use Collaborators on Instagram?
There are several advantages to using Instagram’s collaborator feature:
- Increased Engagement: Since the post appears on multiple profiles, it gains more likes, comments, and shares.
- Better Reach: A collaborator’s audience also gets to see and interact with the post.
- Stronger Partnerships: Collaborations help brands, influencers, and creators build stronger working relationships.
- Streamlined Content Sharing: Instead of posting the same content separately, both parties can share a single post effectively.
How to Add a Collaborator on Instagram
Adding a collaborator on Instagram is a simple process. Follow these steps to do it properly.
1. Create a New Post
Start by creating an Instagram post as you normally would. Select a photo, video, or reel that you want to share with a collaborator.
2. Edit and Customize the Post
Apply filters, add captions, and make any necessary adjustments before moving to the next step.
3. Tap “Tag People”
Once satisfied with the post, tap on the “Tag People” option before publishing it.
4. Select “Invite Collaborator”
Instead of just tagging a user, Instagram provides an option labeled “Invite Collaborator.” Tap on this option.
5. Search for the Collaborator
Type the username of the person or account you want to collaborate with. Ensure that the account is public or follows you to easily find them.
6. Send the Invitation
After selecting the collaborator, confirm your choice. The selected user will receive an invitation to collaborate.
7. Wait for Acceptance
Your post will only appear on their profile if they accept the collaboration request. If they decline or ignore it, the post will remain only on your profile.
8. Publish the Post
Once your collaborator accepts the invite, the post will officially go live on both profiles, giving it more visibility.
Things to Keep in Mind
- Only one collaborator can be added to a post.
- The collaborator must accept the invite before the post appears on their profile.
- Collaborator posts are available for both feed posts and reels, but not for stories.
- If a collaborator declines the request, you can still publish the post but without the shared visibility.
FAQs
Can I add multiple collaborators to a single post?
No, Instagram currently allows only one collaborator per post.
Why can’t I find the “Invite Collaborator” option?
The feature might not be available in your region, or your app may need an update. Ensure your Instagram app is up to date.
What happens if my collaborator declines the invite?
If the collaborator declines the invitation, the post remains published on your profile but does not appear on theirs.
Can I add a collaborator to an existing post?
No, Instagram does not currently allow adding a collaborator to a post after it has been published.
Does the collaboration feature work on private accounts?
No, collaboration posts are only available on public accounts. Private accounts can receive collaborator invites but cannot share posts publicly.
Is there a way to remove a collaborator after publishing?
No, if you want to remove a collaborator, you will need to delete the post and re-upload it without inviting them.
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